ANNI LU was founded in 2013 by Helle Vestergaard Poulsen, former creative director for a number of Danish fashion magazines. The name ANNI LU is a combination of the two persons inspiring Helle the most: her late mother Anni and her daughter Luella.
Delicate jewelry made by hand. Featuring 14-karat solid gold and 18-karat gold plated sterling silver, sparkling crystals, seed beads and semi-precious stones, worn by many celebrities, royalties, fashion personalities, passionate fans and collectors.
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